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How
to Slash Marketing Costs
By 30%-50% Instantly
Imagine being
able to track every single response you get from every single ad you
run – with pinpoint accuracy! You know exactly which ad, which
publication, which headline, which offer, right down to the very
last detail, caused your prospect to pick up the phone and call you.
Your finger
is on the pulse of your marketing with precision! There’s no
chance for human error! It happens every single time! A prospect
calls – you track everything! You know where every last call comes
from!
What would this do
for you?
It would give
you the ability to slice and dice! You would quit spending money on
ads that don’t produce and focus exclusively on those ads that do
produce! You could cut every ad source that was under-performing and
you could increase your presence in those publications or sources
that generated more quality response!
That’s
called "Massive Upside Leverage"! It’s taking the
money you are already spending and leveraging it to produce a
greater response! It’s like taking your money out of a bank
account that’s slugging along at 3% interest and putting it into
an incredibly secure high yield investment that generates you 200%
annually for the next ten years!
The power and upside
potential is staggering! But, it all depends on your ability to
track your response, then improve your approach.
If you’re
like most builders I know you try to do this already, but it’s
very difficult if not impossible. You get calls that no one records.
Or they take a message but never ask what caused the caller to
respond. And it happens time and time again no matter how much you
try to prevent it. Sometimes even you take a call and don’t
ask… am I right?
Looking at
the situation, it’s frustrating! You want to know where your
advertising dollars are best invested but all you have is a vague,
hazy hunch what’s producing. You know if you spend X amount of
dollars the phone keeps ringing. Without the ability to track and
measure accurately, you just continue to throw mud against the wall
and hope some continues to stick.
THERE IS A BETTER
WAY!
What if you
had a way that every time you ran an ad you knew with pinpoint
precision and accuracy EXACTLY how many leads it produced?
Again, if you knew exactly how many calls each source generated you
could shave and trim marginal or under-performing ad sources out of
your budget and focus more heavily on things that were more
profitable.
What’s the effect?
Let’s look
at an example. If you were advertising in four sources that all cost
about the same and found: Publication #1 generates 8 calls a
month // Publication #2 generates 29 calls a month //
Publication #3 generates 7 calls a month // Publication #4
generates 37 calls a month what would you do?
First you
would look at the conversion rates before you did anything drastic
because the publication producing only 7 calls could be the one
producing the most ACTUAL SALES. But all things being equal,
you would cut #1 & #3 and you’d focus more on #2 & #4…
the effect?
You could
take out larger ads in publications #2 & #4, negotiate
longer-term, better-rate deals, and increase your overall lead
generation with 40%-50% less advertising money spent!
With our
response hotline you have this ability!
My very best to you in your business
building. Until next time...
Warmest regards,

Gary Elwood
President
Click
here for more about our "New Rules" Real Estate Marketing
Course and Response Hotline service that has agents generating as
many as 62 calls per day without prospecting or cold-calling!
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