How to Get 300% to 500% More Sign Calls
That Go Straight to You… Not a Receptionist!

What’s the key? Again, just like every thing else in your marketing, make easy and 
inviting for your prospect to call you. Recorded Info / 24 Hours is the perfect hook! 
We’ve seen agents go from 8-10 sign calls a month to 30-50 calls by putting this 
simple message on a sign rider.

                                     For Recorded Information – 24 Hours
                                       Toll-Free 1-888-XXX-XXXX ID# 2100

Sign riders are good source for generating calls. They won’t produce as many calls 
as your homes magazines and other sources, but the calls you get will be high quality 
leads. You’ll get good quality drive by callers and you’ll also get the neighbor who’s 
been thinking about selling. Plus, an added benefit of the rider is it makes your sellers 
happy. It’s a constant reminder that you are giving them 24-hour-a-day advertising.

There are several points to consider with sign riders. The first is visibility. Like one agent 
told us, he said, "The most important thing about my riders is that they get noticed. I 
want everyone who drives by to see the 24-hour recorded information sign. That’s why I 
printed it on both sides of the rider, I mount it on top of my sign, and I also decided to 
get the larger riders so they would be easy to see. I used to have 8x24 inch riders, but 
since I have a 30 inch width sign I decide to change to 12x30 inch riders. Now they are 
a lot easier to see. And the response has been significantly better."

To summarize the key points:

1. Have the recorded information message printed on both sides of your rider

2. Get as large of a rider as your signs will accommodate (12x30 if possible)

3. Be sure to include 24-Hour and Recorded Information (examples follow)

4. Mount the rider on top of your sign

5. Position your sign for maximum visibility

Example proportioned the same as a 12x30 inch rider:

You can use any sign rider source you choose to get your riders done. The prices vary from 
$5 to $15 depending on the material used for the rider and the quantity you order. If you don’t 
have a source, here are two sources that have done good work for our clients in the past.

• Aztec Marketing Company in Austin, TX 1-800-252-8134

• Sam’s Signs in Atlanta, GA 1-800-451-9878

Call and get a quote from each one and go with whoever you feel most comfortable. Both 
of these companies refer to this style of rider as "hotline riders."