How to Attract A Flood Of Buyers And 
Completely Shut Out Your Competition

With the foundation you’ve got from your course materials, the strategies for attracting buyers 
will be much quicker to explain. These strategies share some similarities with strategies from 
some previous articles and reports. But they are unique to buyers.

The Single Best Source For Real Estate Prospects

When I tell you this, you may balk at it. But the single most potent lead generation source for 
our agents has been their local homes magazines.

I know this is contrary to what most agents experience without this service. Like one agent 
said, “I was completely fed up with the response I used to get from my homes magazines. I considered stopping them all together, but I thought I needed to keep running the ads to make 
my sellers happy. Then, when you suggested that I change my homes magazine ads and 
make them look like your examples, I couldn’t believe it. The response was amazing! I got 18 
calls the very first day my ad came out. And what’s even better is the fourth lead I got from the system closed about three weeks later. Now I love my homes magazines, but I honestly don’t 
think I will ever advertise in them again without this service.”

You simply wouldn’t believe the number of times we’ve heard the same thing from agents everywhere. Homes magazines, when displayed like our example, produce exceptional results. 
It’s not uncommon to see an agent’s calls go from 10-15 calls a month, to 100-150 calls.

Another nice thing about homes magazines is they actually produce both buyer and seller 
leads. The ratio is about four to one. Our agents have found that for every four buyer leads you generate from your homes magazine ad, you’ll generally produce one listing lead.

Now this ratio could be improved by the strategy you employ on follow up. If you gently dig a 
little, you’ll find that a high percentage of your buyer prospects also have a home to sell. So 
like I said before, virtually everything about this entire group of strategies hinges on one thing: 
how effectively you follow up, more on that in Section 5 of your course materials.

For now, let’s answer the question: How do we bring buyer leads flooding in the door with 
homes magazines? Answer: By formatting your ad like our example on the following page.

Ad Formatting Example

Free Recorded Information - 24 Hours a Day! Call Toll-Free 1-888-xxx-xxxx then enter the recording number below the property to hear a recorded description
Maryville, 3 BR, 2 BA, Nice  Trees, Private Fenced Yard! Enter Recording # 2001	Benton, 4 BR, 3 BA, Cathedral Ceilings, Cozy Fireplace Enter Recording # 2101	Lakewood, 3 BR, 2 BA, Open and Spacious, Secluded Yard Enter Recording # 2201
Lakewood, 4 BR, 2 BA, Gourmet Kitchen, Elegant Master Bath Enter Recording # 2301	Trenton, 3 BR, 2 BA, Quiet Safe Neighborhood Enter Recording # 2401	Trenton, 4 BR, 3 BA, Exclusive Community  Enter Recording # 2501
Trenton, 5 BR, 3 BA, Golf Course Community Enter Recording # 2601	Auburn, 3 BR, 3 BA, Prestigious Upscale Area Enter Recording # 2701	Auburn, 4 BR, 2 BA, Big Yard, Quiet Neighborhood Enter Recording # 2801
Hillsboro, 3 BR, 2 BA, Ideal Separate Guest Quarters Enter Recording # 2901	Hillsboro, 3 BR, 2 BA, Comfortable Family Home Enter Recording # 3001	Hillsboro, 4 BR, 2 BA, Wonderful Area, Lovely Patio Enter Recording # 3101
Your Picture and Office Information Here

If You Don’t Have Any Inventory

I would like to make a suggestion. If you don’t have any inventory, borrow some! Pick some of 
the nicest inventory in your office and advertise it. Other agents don’t mind. It’s free advertising. 
And the whole idea here is simply to generate prospects. It’s all about talking to people interested 
in buying or selling real estate. And if you don’t have any inventory, this is a great way to start.

Now quickly, before I break apart this ad format and explain why it’s so effective, I have a question for you. What is the purpose of your ad? Is it to keep your name out there? Is it to create a good image? Or is it to make your phone ring?

In our opinion the number one goal of your ad should be to make your phone ring… to generate prospects. All the other reasons are secondary. Yes, they are benefits of advertising, but they shouldn’t be the goal. The goal, your entire focus, should be to make your phone ring.

If you focus on getting prospects to respond, your image and name recognition will benefit greatly too - as a natural side benefit of making the phone ring! So they go hand-in-hand, but your focus 
has to be on getting prospects to respond.

OK, now let’s talk about this ad format.

Why Does This Example Work So Well?

Because it’s unique. This type of format will get a prospect’s attention, which is your first major 
step. Once you’ve got their attention, then fire your biggest bullet immediately! Give them your 
most compelling reason to call you in your headline! Because…

Headlines Are 90% Of Your Ads’ Effectiveness

Your headline is crucial! That’s why you should minimize your banner and put it at the bottom. 
The top of the page is for your headline and your headline should be the most compelling reason 
for a prospect to pick up the phone and call you, which is “recorded information - 24 hours.” 

“Recorded Information - 24 Hours”

If you want prospects to call, the most noticeable thing about your ad should be “recorded info” 
and “24-hours.” This precise wording is important. It takes away sales resistance and you make it extremely convenient for your prospect to call… and again, that’s the goal. Next…

Minimize Your Ad Copy

If you tell prospects everything in your copy, what do they need you for? The reason you minimize ad copy is to give your prospects a reason to call. By giving them the area, bedrooms, baths, and 
a couple emotional type words (words that provoke an emotional response) you entice them 
without giving away the farm. By leaving everything else out of the copy, you give them a 
compelling reason to call… curiosity!

My very best to you in your business building. Until next time...