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Buyer
Ads That Will Have Your
Phone Ringing Off The Hook
This is
another way to use free reports and "free recorded
messages." The basics of it are similar to the other free
reports strategies, you're just aiming at renters. The objective is
to stimulate interest and also agitate them just a little bit about
the fact they're wasting money on rent - when they could be owning.
You place one
of these ads in a local newspaper, penny saver, or your homes
magazine and the results will follow. I've seen agents generate as
many as 50-100 calls in a single weekend with these ads. The
publications they used varied from market to market, but the ad
worked virtually everywhere it ran.
Also a quick
point about the second ad. You'll notice it's editorially formatted.
It looks kind of like a news article. In newspaper (outside of the
classified section) ads that look like news will pull as much as
300%-500% better than ads that look like ads.
Positioning Is
Absolutely Crucial!
In planning
your advertising strategy, another major key to consider is the
position of your ads within a given publication. I've seen the exact
same ad pull 2 calls one weekend. The very next weekend in the same
publication (positioned correctly) it pulled 47 responses... again
same ad, same publication, same everything, just different
positioning.
So consider
these things when planning your next ad placement strategies. Also, I
would suggest that you refer to your course materials for a much
deeper explanation and for more examples and case studies. These two
ads are just the beginning - but a good beginning they are!
AD#1
Free Report Reveals How
To Stop Paying Rent Forever And
Own
a Home Of Your Own! Washington, DC - A free report has just been
released that shares startling new ways to stop paying
rent and own a home
of your own. Call Toll-Free 1-888-xxx-xxxx, Recording # xxxx, 24 hrs,
for a
recorded message and a free copy of this report. Call and find out what
your landlord is hoping you never read about!
AD#2
Who Else Wants To Stop Paying Rent
Forever
And Own A Home Of Your Own Instead!
Quit Paying Your Landlord's
Mortgage! Every Time You Write A Rent Check You're Putting a
Flaming Torch To Your Money... There Is a Better Way!
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Your town, State – Mary and John were in
awe. The feelings they had were hard to
describe. They could hardly believe they were
actually moving into a home of their very own.
They watched from the sidewalk as
the
movers loaded their last piece of furniture into
the moving van. They were finally getting out
of that cramped little apartment they had lived
in for the last four-and-a-half years. They hopped
in the car, and Mary felt butterflies in
her
stomach as she said, "Let’s go home."
A few minutes later they rounded the
corner
and Mary caught a glimpse. When it came into
full view, she began to tear up and think back
to all the times they had put off the idea of buying,
thinking they couldn’t afford it. That's
when
Jimmy, their four year old, asked from the
back
seat, "When are we going to get there
mommy?" She turned, leaned her head back
and said, "We’re home sweetie. We’re home."
The garage door opened and they
happily
eased the car in. As the car stopped Mary |
remembered all the
times she had prayed
for a way to get out of that small cramped apartment. All that
changed one day when Mary was browsing through a local paper and
noticed an article offering a free report titled "How
to Stop Paying Rent Forever And Own A Home Of Your Own!"
Out of curiosity she decided to call
for the free report. A couple days later it arrived in the mail,
and as she read it she could hardly believe it. A new feeling of
hope and excitement shot through her. The details in the report
revealed options she and John didn’t know existed. The report
explained ways of owning that only required a small down payment and low income requirements. That was the
beginning.
Just three weeks after getting the
report John and Mary were moving into their very own home. They
did it! And with far less money than they imagined. To get a
copy of this revealing report call the recorded information line
below. Call now and discover what your landlord hopes you never
read. |
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Call Toll-Free
1-888-xxx-xxxx, Recording
# xxxx, 24 hrs, For A
Recorded Message and Your FREE Report.
My very best to you in your business
building. Until next time...
Warmest regards,
Gary Elwood
President
Click
here for more about our "New Rules" Real Estate Marketing
Course and Response Hotline service that has agents generating as
many as 62 calls per day without prospecting or cold-calling!
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