A Quick Note...

So You Can Get A Better
Feel For Who We Are

Hello! I'm Gary Elwood, President and Founder of Proquest Technologies. When I was first introduced to this approach to marketing, prospecting, and sales in 1995… I thought, "This is like taking candy from a baby!" I was so juiced...

I Felt Like A Kid On
Christmas Morning!

Over my 17 year sales and marketing career I've had plenty of successes and lots of "learning experiences." Maybe you can relate to this. Through it all I've always been confident, once I got a prospect on the phone or was face-to-face. It's always been comfortable when I knew there was at least some degree of interest.

The single biggest thing I've always struggled with is cold prospecting. I've always hated it with a passion! I hate interrupting people, or being "pushy".  I know how it feels.  If a telemarketer calls me at home when I'm relaxing - I can't stand it!  So I guess because I don't like being approached that way - I hate doing it to others. Plain and simple...

Cold Calling Sucks!

Then in Feb. 95' I saw this... a way to generate hundreds of warm inbound leads! Instantly loud bells went off in my head... like the hunchback ringing the bells at Notre Dame. I was in absolute awe.  I thought, "Holly cow! Can it really be this easy?"  

Well, after five years and thousands upon thousands of successes, I’m here to tell you there is a better way to prospect than cold calling. In fact, I’ll tell you right now. Cold calling is one of the fastest ways to beat the life out of, emotionally batter, and mentally destroy a potentially promising sales career ever devised.

Yeah! Cold calling works for those that have skin as thick as a concrete sidewalk… but how many potentially good sales people punish themselves mentally and die a slow miserable sales death because they can’t get themselves to do it? It sucks! You know it. I know it. Everybody knows it.  

Everyone Hates High-Pressure
Salespeople… And When One Calls In The
Middle Of Dinner Nearly Everybody Hangs
Up... Just Like You Do!

It happened to me just the other night. I had just gotten our four-month-old son to sleep, the phone rang, and it was a young lady trying to sell me a subscription to a baby magazine! Needless to say, when my son was jarred awake by the call, I was not happy.

But that’s just the way things are today. Are you fed up with it too? I think it’s because we can sense that person on the other end doesn’t really care about our needs – they’re just out to stir up another sales commission.

We've all felt it. People don’t like being pressured. They simply want to get some information and check things out before they talk to you. Then, once they decide to talk with you, they expect you to be courteous and service-minded.

It seems reasonable but for some reason most businesses don’t seem to get it. They treat people poorly and then they don’t understand why customers aren’t coming back. They don’t understand sales and marketing is all about the customer!

My Purpose In Telling You These
Things Is So You Know Who We Are
And Where We’re Coming From

You see, the only way I want you to consider using our service is if you feel completely comfortable with who we are, what we’re all about, and the marketing approach we are so excited about.

At first, this approach hit me like a ton of bricks! I thought, "If every prospect had expressed at least some interest in what I was offering, I would make an absolute killing and it would be easy and enjoyable!" Well, I was right!

Offering prospects a "Free Recorded Message" works like magic! It gets prospects to pick up the phone. They feel comfortable. And when they call… you have your lead!

Is It Really That Simple?

Yes and no. Yes, if you have the right Response Hotline system, techniques, scripts, and approach. If you don't you'll crash and burn. But if you do... it works like a charm! 

To hammer the "Free Recorded Message" point home, recently the Direct Marketing Association did a survey and found that 83% of prospects would prefer to call and get recorded information about a product or service… before talking to a salesperson!

Wow! More than 4 out of 5 would prefer to find out more first… before talking to the "salesperson."

Another hugely important point. When asked if they would favor a company that offered recorded information first… 91% said if the company offered them an informative recording with the ability to get additional information… all things being equal… they would favor that company with their business!

Think about that! 9 out of 10! Wow again!

Does this tell you something?

It tells you people are fed up and they’re not going to take it anymore!

Back in 95’, I intuitively knew this already. If you’ve been in sales for more than a few months… you intuitively know it to be true. Prospects have had it! I’ve had it! You’ve probably had it! We’re all up to here with pushy interruptions in our lives!

We’ve only got so much time and anyone who calls us, writes us, or sends out a salesperson has all of about 2-3 seconds to make an impact and that’s it!  But... listen up...

That’s where the opportunity is!

You see… If in that 2-3 seconds you can entice a potential prospect to take a simple, easy step… like call for a "Free Recorded Message"… you’ve got your chance. And if you do it right… you’ve got a very good chance to connect.

That’s what we’re all about…
Helping You Connect!

So explore our site, read through our archive of educational materials, and afterwards – if this approach seems right for you… give us a call, fax us, or e-mail us and we’ll start down the path together.

In closing, I sincerely hope we meet at a real estate function one day. Nothing would be more gratifying than to look you in the eye... see that same spark I felt back in 95'... and hear your story.

Thanks again for visiting us and please… come back often.

Warm regards, Gary Elwood, President President and Founder Proquest Technologies, Inc.

Click here for more about our "New Rules" Real Estate Marketing
Course and Response Hotline service that has agents generating as
many as 62 calls per day without prospecting or cold-calling!